What you need to know about the sports industry
Working in the sports market is the focus of many people as it is a segment with great potential for growth and business generation, which has a strong emotional connection between fans and consumers.
According to data from a study carried out by the company Sports Value*, this market moves US$ 50 billion worldwide every year with marketing actions such as concerts and events, box office, structure, supporter partner projects, etc..
The Brazilian clubs together generated R$5.5 billion in total revenue in 2017, with 71% of that amount coming from TV rights, player transfers and sponsorship contracts, according to an analysis by Sports Value.
What is the sports market?
The sports market is a means of exchanging information between fans and athletes, and it has an advantage: with sport, which is a passion for many people, it is easier to clearly define the audience with whom you talk and this reinforces the approximation.
As in other areas, the main objective is to be seen by the potential consumer, create a relationship and consolidate the brand.
Some activities such as creating and implementing relationship actions and product promotion are within the scope of those who work in the sports market, always focusing on the needs of consumers who are looking for information and products related to teams, participation in events, etc.
How to work in the sports market area?
Anyone who wants to work in the sports market segment needs to have primary requirements such as a creative and strategic vision, pay attention to consumer movements and trends, which can become an opportunity to create actions for the brand and, of course, enjoy sports a lot!
How to get your first opportunity in the sports market
To take the first step in your career in the sports market, it is essential:
To stay on top of the content that big names in the sport have to offer and expand knowledge, which takes us to another step:
- Networking
That’s right, as in all areas, being in contact with the right people is what increases the chances of having open doors to job opportunities. Chat, exchange messages, add to professional social networks, interact and be present.
- Volunteer work
Through it, you can gain experience, learn and create a portfolio to kick-start your career.
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* Fuente: Sports Value