MEDIA TRAINING TO PLAYERS

Course description

The course aims to highlight the importance of the relationship between athletes and sports entities with the media, as well as the relevance of the proper use of social networks.

It also aims to lay the necessary foundations to achieve this in the different scenarios that may arise (press conferences, crisis situations, personal interviews, off the record, relationships with fans, etc).

Who is it for?

Professional athletes, amateurs, clubs, members of sports entities and associations, journalists and those interested in the world of sports and the media in general, with or without previous experience in the sector.

Characteristics

Duration

2 months

Access to the course material

2 months from the beginning of the course

Content

Web + accessory documentation + masterclass

Working hours

4-8 weekly hours

Multimedia

Videos

Language of the material

English - Spanish - Portuguese (part of the supplementary material is in Spanish)

Modality

Online

Tutoring

Email

Diploma

End of course certificate

Additional benefits

10% discount on other LWF Academy courses* (*) not included Mentoring Program in Sports

Price

90 €

Course objectives

  • Learn about the world of the media and the relationship between them and sport, as well as the power they can have.
  • Raise awareness about the role of social networks and the need to manage their use professionally as much as possible.
  • Establish the keys to maintaining a good relationship with the media, as well as to use the networks profitably.
  • Analyze the different possible scenarios that we may encounter and how to deal with them by transmitting the most appropriate message at all times.
  • Assimilate the concepts through real examples. Learn first-hand the vision of a sports professional like Monchi on the relationship with the media.

course structure

  • INTRODUCTION
  • MODULE I. THE MEDIA AS TRAVEL COMPANIONS
  • MODULE II. FOUNDATIONS OF A SUCCESSFUL RELATIONSHIP
  • MODULE III. THE DIFFERENT SCENARIOS AND HOW TO DEAL WITH THEM
  • MODULE IV. BEYOND THE SCENARIOS
  • EVALUATION QUIZ

Masterclass with Ramón Rodríguez Verdejo “ Monchi ”, general sports director of Sevilla Fútbol Club.

Coordinator

Invited

Sports General Director of Sevilla Fútbol Club

See details